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of the American Horse Council

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AMERICAN HORSE COUNCIL
STATE HORSE COUNCIL ADVISORY COMMITTEE
Strategic Plan - Approved September 1999 - Revised April 2001

STATE HORSE COUNCIL ADVISORY COMMITTEE MISSION STATEMENT
SHCAC's core purpose or reason for being.
The State Horse Councils Advisory Committee of the American Horse Council is a coalition of AHC member state horse councils representing the common interests of a diverse industry. To this end the SHCAC:

  1. Promotes all facets of the industry by providing national leadership for state horse councils and a forum to network.
  2. Influences legislation and policy changes at the grass-roots level by providing access to all segments of the industry including sport, race, and pleasure horse enthusiasts and their support industries
  3. Facilitates the exchange of information between the AHC, State Horse Councils, and the industry they serve

VISION
Desirable future state, the way the Committee wants things to be in 10 to 15 year time frame.
The vision of the State Horse Council Advisory Committee is to provide national leadership for a unified coalition of State Horse Councils and make a positive impact on the American Horse Council and the equine industry.

FUNDAMENTAL OBJECTIVES
Objectives that must be accomplished in order to achieve vision - 3 to 5 year time frame.

  1. Develop and implement a plan to obtain commitment and involvement of all State Horse Councils in SHCAC activities.
  2. Identify and develop plans to address major current and potential problems and opportunities confronting the Horse Industry
  3. Identify opportunities and develop plans to promote the value of SHCAC and AHC to state horse councils.
  4. Develop plans to procure financial and human resources to support SHCAC projects.
  5. Develop effective communication network systems to facilitate the exchange of information between and among state horse councils, AHC, SHCAC and the Horse Industry.

SITUATION ANALYSIS
Strengths:

  1. Affiliated with AHC
  2. Diverse membership
  3. Members are all active leaders in the Horse Industry
  4. Members are knowledgeable of the Horse Industry - problems and opportunities.
  5. xcellent national networking capabilities
  6. Continuous opportunity for new members and new ideas

Weaknesses:

  1. High member turnover
  2. Minimal sources of financial and staff support
  3. Lack of structure, planning, operating procedures, and follow-up
  4. Not all State Horse Councils are actively involved
  5. Limited communication and ability to meet frequently. Current/new communication technology has not been utilized.

Opportunities:

  1. Can influence AHC
  2. Large pool of potential effective members
  3. Many problems/opportunities to address
  4. Most State Horse Councils need and recognize the need for help
  5. Excellent products, e.g. horse, past rural life, preservation of history of culture
  6. Opportunity to educate the general public and individuals/organizations in the Horse Industry
  7. Opportunity to be one of the most effective and respected groups in the Horse Industry
  8. Opportunity to make general public and policy makers aware of the significant positive economic impact of the horse industry.

Threats:

  1. Limited leadership and organization
  2. Limited AHC support
  3. Failure to represent the entire Horse Industry
  4. Apathetic individuals/organizations in the Horse Industry

CRITICAL SUCCESS FACTORS
Key things that must be done in order to survive:

  • Must represent the entire Horse Industry.
  • Must assist State Horse Councils recognize and address problems proactively, e.g. animal rights, zoning and environmental issues, liability, etc.
  • Must gain and maintain respect/confidence of AHC and State Horse Councils
  • Must develop resources required to conduct SHCAC projects
  • Must develop consistent follow-up of projects
  • Must maintain and continue to improve organized leadership and structure for SHCAC
 

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